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plans & pricing

Choose your support. Know your cost.

AI-assisted research and one-on-one advising, from getting funding-ready to planning your next stage of growth. Compare the plans, then book a consultation to review your fit.

Trovo Success has no upfront fees: $795 is due only on your first qualifying approval, plus 9.99% of qualifying new limits. Signature is $3,795, Pathway is $3,995 plus 9%, and Reserve is $8,995.

Book a consultation for help choosing, or select Sign up to review your plan and schedule an advisor conversation. Enrollment is completed with your advisor after your qualifications and terms are confirmed.

Four ways to work together

Explore each plan.

Start with your credit profile and the support you need. Every plan includes AI-assisted research, business-readiness guidance and one-on-one advising.

Choose a plan to explore

Tap a plan for its full benefits. Compare any two in the table below.

01

Ready for funding

Trovo Success

Ready for funding. No upfront fees.

$0 upfront

$795 application fee

Plus success fee

9.99% success fee on qualifying new credit limits.

Due only after a qualifying approval. No funding, $0.

Sign up Book a consultation

No upfront fees

6 months up to 2 eligible rounds

Qualifications

720+ credit score*

Soft-pull credit review provided, with your authorization.

  • AI-assisted bank research and a personal funding strategy
  • Application guidance across up to two eligible rounds
  • One primary applicant
  • One-on-one advising and two post-funding check-ins

Also included

  • AI-assisted research & readiness monitoring
  • Business-credit profile readiness
  • NAICS industry-code review
  • Grant-readiness check
  • One-on-one advising
Optional companion add-on

A $295 application fee on the companion’s first qualifying approval, plus a 9.99% success fee on the companion’s qualifying new credit limits. No upfront fees; no qualifying funding means $0.

Strategy participation is included. A separate enrollment or add-on is needed for the companion’s funding execution.

How your support works

A six-month engagement with a named advisor, optional Google Meet or Zoom calls, application coordination and a review per eligible round. A spouse or partner may join strategy conversations; companion execution is available for a $295 application fee plus a 9.99% success fee on the companion’s qualifying new credit limits. The $795 application fee is due only on your first qualifying approval, and the 9.99% success fee applies to qualifying new limits. No qualifying funding means $0 in Trovo fees, including selected add-ons.

Featured plan

02

Ready for funding

Trovo Signature

Ready for funding. A fixed fee, no percentage.

$3,795

Program fee

No success fee

Sign up Book a consultation

Flexible payment plans available

$3,545 paid in full, or 3 or 6 total payments with no premium. Compare payment options.

12 months up to 2 eligible rounds

Qualifications

720+ credit score*

Soft-pull credit review provided, with your authorization.

  • AI-assisted research and a tailored bank/application plan
  • Live guidance across up to two eligible rounds
  • Spouse or business partner: strategy participation only
  • Decline explanation, next steps and two post-funding check-ins

Also included

  • AI-assisted research & readiness monitoring
  • Business-credit profile readiness
  • NAICS industry-code review
  • Grant-readiness check
  • One-on-one advising
Companion enrollment

A second applicant for $1,500. No success fee.

Strategy participation is included. A separate enrollment or add-on is needed for the companion’s funding execution.

How your support works

A 12-month engagement with one-on-one advising, optional Google Meet or Zoom calls and live application or review sessions for each included round. Up to two eligible funding rounds for the primary applicant. Decline support includes an explanation and next steps. A spouse or business partner may join strategy conversations; a second enrollment is available as a companion for $1,500, with no success fee. No activation or percentage success fee.

03

Get funding-ready

Trovo Pathway

Not qualifying for funding today? Start with preparation.

$3,995

Program fee

Plus success fee

9% success fee on qualifying new credit limits.

Sign up Book a consultation

Flexible payment plans available

$3,745 paid in full, or 3 or 6 total payments with no premium. Compare payment options.

12 months up to 2 eligible rounds

Qualifications

650+ credit score*

For clients who need preparation before a funding review.

  • In-depth credit-profile analysis and an individual readiness plan
  • Up to six monthly advising and preparation reviews
  • Business information, credit-file and banking readiness
  • Up to two eligible funding rounds after readiness

Also included

  • AI-assisted research & readiness monitoring
  • Business-credit profile readiness
  • NAICS industry-code review
  • Grant-readiness check
  • One-on-one advising
Companion enrollment

A second applicant for $1,500, plus a 9% success fee on that applicant’s qualifying new credit limits.

How your support works

One 12-month engagement combines preparation and funding guidance, for the primary applicant. A spouse or business partner can enroll as a companion for $1,500 plus a 9% success fee on that applicant’s qualifying new credit limits. Review utilization, account history, application timing, business name, phone, address and NAICS industry-code consistency. Optional Google Meet or Zoom calls support one-on-one coaching. An estimated 3–6 month preparation phase varies by profile. No second activation fee or plan purchase when ready. The 9% success fee is additional. Readiness and approvals are not guaranteed.

VIP advisory

04

VIP advisory

Trovo Reserve

Extended guidance. VIP support. A partner included.

$8,995

Program fee

No success fee

Sign up Book a consultation

Flexible payment plans available

$8,745 paid in full, or 3 or 6 total payments with no premium. Compare payment options.

18 months up to 3 eligible rounds

Qualifications

Individual profile review*

Your advisor confirms fit, readiness and the right scope.

  • VIP advisory team with quarterly strategy reviews
  • Up to six preparation reviews and three eligible rounds
  • One eligible spouse or business partner included
  • Suitable banker introductions and a tailored grant shortlist

Also included

  • AI-assisted research & readiness monitoring
  • Business-credit profile readiness
  • NAICS industry-code review
  • Grant-readiness check
  • One-on-one advising
One companion included

One eligible spouse or business partner for the same business is included, sharing the program term and funding-round allowance.

How your support works

An 18-month engagement with one-on-one advising, optional Google Meet or Zoom calls, up to six preparation reviews and one eligible spouse or business partner for the same business. Introductions to business bankers, including at major banks when appropriate, support longer-term relationships and conversations about future lines of credit or SBA options. Availability and qualification vary by client and institution. The grant shortlist is matched to the business; applications, awards and financing are not guaranteed. No activation or percentage success fee.

*Score thresholds are Trovo program starting points, subject to a full profile review. Soft-pull review requires your authorization. No plan guarantees credit improvement or funding; issuers make their own decisions.

Compare the details

Clear support. Clear costs.

See how the plans differ in cost, payment options and included support.

Compare any two plans side by side. Use these menus to see Success, Signature, Pathway or Reserve.

Compare plan fit, fees and included benefits
Trovo SuccessSign up for Trovo SuccessTrovo SignatureSign up for Trovo Signature
Best fit
Ready now; no upfront feesReady now; fixed program fee
Program price
$795 application fee, due only on your first qualifying approval$3,795; $3,545 paid in full
Payment options
No upfront feesPay in full, or 3 or 6 total payments
Plus success fee
9.99%None
Qualification starting point
720+; authorized soft-pull review720+; authorized soft-pull review
Engagement term
6 months12 months
Eligible funding rounds
Up to 2Up to 2
Active preparation
Initial profile reviewInitial profile review
Spouse or business partner
Strategy participation only; paid add-on availableStrategy participation only; companion enrollment available
Companion enrollment
A $295 application fee on the companion’s first qualifying approval, plus a 9.99% success fee on the companion’s qualifying new credit limits. No upfront fees; no qualifying funding means $0.A second applicant for $1,500. No success fee.
Application meetings
Review per roundLive session per round
Decline support
Explanation and next stepsExplanation and next steps
Aftercare
2 short check-ins2 short check-ins
Dedicated VIP advisory team
Standard advisory supportStandard advisory support
Business-banker introductions
Banking setup guidanceBanking setup guidance
Tailored grant shortlist
Readiness checkReadiness check
PADMG.ai service discount
20% off services20% off services
QuickBooks Online partner offer
Up to 50% off for the first 3 months; eligible new subscribersUp to 50% off for the first 3 months; eligible new subscribers
EIN application assistance
IncludedIncluded
AI-assisted research & readiness monitoring
IncludedIncluded
Business-credit profile readiness
IncludedIncluded
NAICS industry-code review
IncludedIncluded
Business checking setup guidance
IncludedIncluded
Grant-readiness check
IncludedIncluded
One-on-one advising
IncludedIncluded
Experian business credit monitoring
Available; subscription separateAvailable; subscription separate
SmartCredit personal credit monitoring
Available; subscription separateAvailable; subscription separate
Sign up for Trovo SuccessFull plan detailsSign up for Trovo SignatureFull plan details

Success and Pathway success fees apply to qualifying new credit limits. Monitoring is available through partner resources, with provider subscriptions billed separately. NAICS review helps accurately describe your business activity; it does not change lender eligibility. All plans are subject to profile review and issuer decisions.

Payment timing or a fixed fee?

Two examples. See the total.

Success has no upfront fees. Signature has a fixed program fee. The totals below include the application or program fee plus any success fee, using pay-in-full pricing. Pathway adds preparation; Reserve adds extended support.

$30,000 in qualifying new limits

Success$795 + $2,997 success fee
$3,792
SignatureFixed program fee; no success fee
$3,545
Pathway$3,745 + $2,700 success fee
$6,445
ReserveFixed program fee; no success fee
$8,745

$50,000 in qualifying new limits

Success$795 + $4,995 success fee
$5,790
SignatureFixed program fee; no success fee
$3,545
Pathway$3,745 + $4,500 success fee
$8,245
ReserveFixed program fee; no success fee
$8,745

Illustrations, not forecasts or approvals. Qualifying limits are credit limits, not cash received. Plans have different scope and eligibility. Optional companion enrollments, issuer costs and provider subscriptions are excluded. Success fees apply only to qualifying approvals.

Explore payment options

The foundation in every plan

Research, readiness and a person on your side.

AI research. Personal guidance.

AI-assisted bank research, credit analysis and readiness monitoring in every plan. Your advisor reviews the findings and helps you act on them.

EIN assistance and business readiness

Guidance with the IRS EIN application, plus review of your business name, address, phone, records and NAICS industry codes. EINs are issued free by the IRS; Trovo provides application assistance.

Business banking setup

Guidance opening business checking through Mercury or another suitable banking option. Account eligibility and approval remain with the bank.

A grant-readiness check

Review the business information, documents and goals needed to explore grants. Reserve adds a tailored shortlist of potential opportunities.

One-on-one advising

Individual coaching, analysis and clear next steps. Google Meet or Zoom video calls are available when useful; video is optional.

Credit-monitoring resources

Guidance on personal and business credit monitoring, with access to available partner offers. Provider subscriptions and fees are separate.

Trovo provides independent EIN application assistance and is not affiliated with the IRS. Mercury is a financial technology company; banking services are provided by its partner banks. Explore monitoring and banking providers through the logos on each plan or our resource shelf.

Partner savings with your plan

PADMG.ai

20% off with Success, Signature or Pathway. 30% off with Reserve.

Discount applies to PADMG.ai services. Mention your Trovo plan when requesting a quote. Reserve clients receive the 30% benefit through their quote while the linked page shows the standard 20% offer.

Explore PADMG.ai services (opens in a new tab)
QuickBooks

Up to 50% off for the first 3 months

Eligible new QuickBooks Online subscribers through Trovo’s referral link. Intuit controls plan eligibility, current pricing and checkout terms. Subscription purchased separately.

View the QuickBooks offer (opens in a new tab)

PADMG.ai and Trovo Capital are affiliated brands. Partner services and subscriptions are optional and purchased separately from your Trovo program.

Trovo may receive referral compensation from certain providers. Providers set their own terms, availability and fees. Website, CRM and other growth implementation are separately scoped.

Not sure which plan fits?

Help me choose.

A few details help guide the conversation. This is a plan suggestion, not a credit check, approval or eligibility decision. Every plan stays available to compare. Your funding target only changes the cost illustration.

This is your target, not an approval or cash quote.

Preview answers stay in this page and are not submitted or saved.

01 / Understand your starting point

Your business comes first.

Start with your credit range, then tell us how you prefer to pay and how much support you want. We explain the suggestion so you can compare it with the other plans.

Not sure about your credit score? Choose “I’m not sure” to explore your options.

The numbers, together

See the full payment breakdown.

Compare paying in full with the payment options. The initial payment is part of the total, and any success fee is shown separately.

Success has no upfront fees. Its $795 application fee is due only on your first qualifying approval, plus the 9.99% success fee on qualifying new limits. No qualifying funding means $0. The payment options apply to the other three plans.

Try an example:

Trovo Success

Payment illustration

Due upfront
$0
Application fee, due only on your first qualifying approval
$795
Success fee, on qualifying approvals
9.99% of qualifying new credit limits

Optional companion add-on

A $295 application fee on the companion’s first qualifying approval, plus a 9.99% success fee on the companion’s qualifying new credit limits. No upfront fees; no qualifying funding means $0.

Optional companion enrollment is additional and is not included in the totals above.

At $75,000 in qualifying new limits: $7,492.50 success fee.

Program fee plus this example success fee: $8,287.50.

Sign up with this plan

Your plan, payment choice and illustrative amount carry into the next step. Your advisor confirms collection timing and terms before enrollment.

Before you choose.

What do the partner savings cover?

PADMG.ai: 20% off services for Success, Signature and Pathway; 30% for Reserve. Mention your Trovo plan for a quote. QuickBooks Online: up to 50% off the first 3 months for eligible new subscribers using our referral link, subject to Intuit’s terms. Services and subscriptions are purchased separately. See the pricing page for offer details.

How long does Trovo Success last?

Trovo Success is a six-month engagement with up to two eligible funding rounds. No upfront fees. The $795 application fee is due only on your first qualifying approval, plus the 9.99% success fee on qualifying new limits. Round timing depends on readiness and issuer requirements; neither a round nor an approval is guaranteed.

What credit score do I need?

Success and Signature start at a 720 credit score, with a soft-pull review provided after your authorization. Pathway starts at 650 and focuses on becoming funding-ready. Reserve fit is reviewed individually. These are Trovo program criteria, not bank approval criteria; the full profile matters and a score does not guarantee funding.

What does every plan include?

AI-assisted research for your bank list and readiness plan, credit and business-profile reviews, EIN application assistance and business-information checks (including NAICS codes), Mercury or other business-checking guidance, and grant readiness. One-on-one advising may include Google Meet or Zoom video calls. Monitoring subscriptions and outside provider fees are separate.

What makes Reserve different?

Reserve adds a dedicated VIP advisory team, extended strategy reviews, suitable business-banker introductions and a tailored shortlist of potential grants. Bank relationships may support future conversations about lines of credit or SBA options, depending on the client and institution. Introductions are not financing approvals; a grant shortlist is not an award or application service.

How do I choose the right program?

With a 720+ score and a ready profile, compare Success and Signature. Pathway starts at 650 and combines individual preparation and funding guidance for clients who are not ready today. Reserve adds extended personal advisory support. The right choice follows a profile review, not simply the largest package.

How do the success fees work?

Success charges no upfront fees. Its one-time $795 application fee is due only on your first qualifying approval, plus a 9.99% success fee on qualifying new credit limits. If no qualifying funding is obtained, you owe Trovo $0, including any selected add-ons. Pathway has a $3,995 program fee plus a 9% success fee. The percentage applies to approved, available new limits or authorized increases obtained through the agreed strategy, not spending or cash withdrawn. Pending, denied and existing limits do not count. At $50,000 in qualifying new limits, Success adds $4,995; Pathway adds $4,500. Your agreement sets a Maximum Funding Amount, and percentage fees are capped at 120% of it unless you agree in writing to raise it. Signature and Reserve have no percentage success fee.

How do the payment options work?

Signature, Pathway and Reserve can be paid in full with a $250 discount, or in 3 total payments (25% initial, then two monthly payments of 37.5%). Six total payments (35% initial, then five monthly payments of 13%) are available when your advisor offers them. There is no installment premium or interest, prepayment has no penalty and payments do not renew automatically. Your agreement lists the exact dates and amounts. Success has no program fee to schedule.

Are success fees part of the payment plan?

No. Payment plans cover the fixed program fee only. Pathway’s 9% success fee and Success’s fees are invoiced separately when qualifying limits are approved, and are not divided into installments unless agreed in writing.

Can I cancel?

Yes. You can cancel in writing before your program starts with no Trovo fee, and any payment is refunded. Pathway and Reserve also include a no-charge cancellation period through the fifth business day after you sign; their program work begins after that period. Success and Signature can start as soon as your agreement and information are complete. After your program starts, only fees for work already performed apply, and Success still costs $0 if no qualifying funding is obtained.

What is a funding round?

One coordinated application cycle under a written plan, which may include multiple cards. A round is not a guaranteed approval or a promised amount. Eligibility, application spacing and the engagement term determine when another round is appropriate.

What are the spouse or business partner options?

Success offers a companion add-on: a $295 application fee on the companion’s first qualifying approval, plus a 9.99% success fee on the companion’s qualifying new limits. Signature offers companion enrollment for $1,500, with no success fee. Pathway offers companion enrollment for $1,500, plus its 9% success fee. Reserve includes one eligible spouse or business partner for the same business, sharing the term and round allowance. Success and Signature include strategy participation without purchasing companion execution. Each applicant approves their own information and applications. Success fees and outside-provider costs are not discounted. Optional companion enrollment is separate from the primary-applicant totals in the calculator and selected-plan summary.

Does Pathway include funding support?

Yes. Preparation and funding support belong to the same engagement. There is no new activation fee or requirement to purchase another program when ready. The disclosed 9% success fee is still additional. An estimated 3–6 month readiness phase is not a guaranteed timeline.

What costs are outside the program?

Issuer interest, card fees, government filing fees and third-party subscriptions or reports are separate unless expressly included. The funding strategy and any additional products are discussed with your advisor and agreed before applications.

How do I sign up?

Choose Sign up to review your plan and payment option, then schedule an advisor conversation through Trovo’s booking page. Your advisor reviews qualifications and confirms the agreement and next steps before enrollment. Selecting a plan does not run credit, collect payment or enroll you automatically. You can also book a consultation first if you need help choosing.